The Vans Authentic, born as the #44 deck shoe in 1966, is the foundational shoe style of the Vans brand, originally designed by Paul Van Doren and his partners in their inaugural Anaheim, California factory. Its simplistic design, featuring a canvas upper and rubber waffle outsole, quickly became a favorite among Southern California's burgeoning skateboard community due to its superior grip. Over the decades, the Vans Authentic has maintained its classic design, all while being reinterpreted through various designs, patterns, and collaborations. Notable collaborations include partnerships with MASTERMIND WORLD, Odd Future, and KENZO, each adding a unique spin on this timeless silhouette and solidifying the Vans Authentic as a staple in the world of casual footwear.
About the Brand
Vans, was founded in 1966 by brothers Paul and James Van Doren along with partner Gordon Lee in Anaheim, California. The brand gained popularity through its durable canvas footwear, notably the #44 deck shoe, now known as the Authentic, characterized by its durable canvas upper and rubber waffle-patterned outsole designed for improved grip. Throughout the 1970s and 1980s, Vans expanded its reputation through endorsements with influential skateboarders such as Tony Alva and Steve Caballero, solidifying its position within skateboarding culture. The company has continually fostered its appeal through collaborations with prominent brands and designers including Supreme, Dime, and Comme des Garçons, reinforcing its relevance beyond skateboarding and into broader fashion spheres.
