The Nike Air Max, conceptualized by designer Tinker Hatfield, debuted in 1987 with the Air Max 1, marking the first shoe to visibly display Nike's innovative air cushioning technology. Hatfield drew inspiration from the architecture of the Centre Pompidou in Paris, incorporating transparent sections that showcased the cushioning unit within the sole. Subsequent notable iterations, including the Air Max 90, Air Max 95, and Air Max 97, expanded the series with advanced cushioning technologies and streamlined aesthetics. Notable collaborations, such as those with atmos, OFF-WHITE, and Travis Scott, further solidified the sneaker's presence in both athletic performance and contemporary fashion.
Nike Air Max 90
The Nike Air Max 90, designed by Tinker Hatfield, was first introduced to the world in 1990 as the third iteration of the Air Max series. Hatfield, whose innovative vision had already reshaped the sneaker landscape, continued to push boundaries with this release, unveiling a larger, more visible Air unit and vibrant designs that made the shoe an instant hit. The shoe's iconic design, featuring ribbed plastic panels and multiple lacing options, quickly became synonymous with 90s streetwear. Over the years, the Air Max 90 has been reimagined through numerous collaborations with brands like Patta, atmos, and KAWS, adding to the sneaker's storied legacy and securing its place in the annals of sneaker history.
About the Brand
Nike, founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Phil Knight and his coach Bill Bowerman, initially sold running shoes imported from the Japanese brand Onitsuka Tiger before officially becoming Nike in 1971. The company established itself through innovative products such as the waffle-sole running shoe developed by Bowerman and later pioneering Air cushioning technology. Nike significantly expanded its presence by securing high-profile endorsements from renowned athletes like Michael Jordan, whose Air Jordan sneakers became a cornerstone of sneaker culture. Notable collaborations with influential designers and brands such as Virgil Abloh's OFF-White, sacai, and Supreme, have further solidified Nike's position within the spheres of fashion and sports.
