The Nike Free was a groundbreaking running shoe released in 2004, designed to mimic the biomechanics of barefoot running. The brainchild of designers Tobie Hatfield and Eric Avar, the Nike Free was the outcome of extensive research conducted at Stanford University, observing athletes running barefoot on grass. With its innovative design, featuring a flexible outsole with deep sipes for multi-directional flexibility, the shoe allowed for natural foot movements, providing runners a more minimalistic running experience. Collaborations with designers and brands, such as Matthew M. Williams and UNDERCOVER, have led to creative reinterpretations of the Nike Free, keeping the model relevant and popular in both sports and fashion realms. Its enduring legacy lies in its transformative approach to running shoe design, promoting the idea of natural motion in athletic footwear.
About the Brand
Nike was founded in 1964 by track coach Bill Bowerman and his former athlete Phil Knight, initially operating under the name Blue Ribbon Sports before officially becoming Nike in 1971. In its early days, the company imported and sold athletic shoes from Japan, later shifting to designing its own footwear, notably introducing the groundbreaking "Waffle Trainer" with its unique outsole pattern for enhanced traction. Nike has consistently innovated through technologies like Air cushioning, Flyknit fabric, and Vaporfly running shoes, establishing itself as a leader in performance footwear. Prominent endorsement deals with legendary athletes such as Michael Jordan, Serena Williams, and LeBron James, along with high-profile collaborations including partnerships with brands like OFF-WHITE and artists such as Travis Scott, have further solidified Nike’s influential position in global sportswear and popular culture.
