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Air Jordan was established in 1984 following a partnership between Nike and basketball icon Michael Jordan. Initially designed by Peter Moore, the debut shoe, Air Jordan 1, launched in 1985, introducing bold color schemes and Nike's air-cushioning technology, setting new standards in athletic footwear. Michael Jordan's exceptional NBA career elevated the brand, leading to signature shoes featuring technological advancements such as visible Air units, carbon fiber plates, and innovative cushioning systems like Zoom Air. Over decades, Air Jordan expanded its influence through strategic endorsements of prominent athletes like Carmelo Anthony and collaborations with influential designers and brands, including Travis Scott, Dior, and OFF-WHITE, enhancing the brand's prestige and creative appeal.