Introduced by adidas in 1969, the Superstar was originally designed as a low-top basketball shoe. Its most iconic design feature, the rubber shell toe, provided increased protection and durability, transforming basketball footwear. The Superstar saw a resurgence in the '80s and '90s, adopted by hip-hop culture, notably Run-D.M.C., who even penned a song about the shoe. Over the years, adidas Superstar has collaborated with a variety of designers, artists, and brands, such as Dime, BAPE, and Run-D.M.C., continuously updating its look while retaining its classic silhouette. The shoe's versatility and timeless design have firmly cemented its status as a fashion staple and cultural icon.
About the Brand
adidas was founded in 1949 in Herzogenaurach, Germany, by Adolf "Adi" Dassler, who established the company after parting ways with his brother Rudolf, with whom he had previously co-founded a shoe-making business. Initially, adidas specialized in athletic footwear, gaining prominence through innovations that notably contributed to the West German national team's victory in the 1954 FIFA World Cup. Throughout the decades, the company secured endorsement agreements with renowned athletes, including David Beckham and Lionel Messi, further elevating its international profile. adidas has also collaborated with influential designers and brands, notably Stella McCartney, Yohji Yamamoto, and Pharrell Williams, expanding its presence within sportswear and contemporary fashion.
