The adidas Alphatorsion is an advanced running shoe that was released by adidas in 2020. The Alphatorsion comes equipped with adidas' Torsion System for enhanced stability, a Bounce midsole for cushioning and energy return, and a long-lasting rubber outsole for traction. The shoe's key distinguishing feature is a unique 360-degree support system under the midsole, designed to increase flexibility and movement.
About the Brand
adidas was founded in 1949 in Herzogenaurach, Germany, by Adolf "Adi" Dassler, who established the company after parting ways with his brother Rudolf, with whom he had previously co-founded a shoe-making business. Initially, adidas specialized in athletic footwear, gaining prominence through innovations that notably contributed to the West German national team's victory in the 1954 FIFA World Cup. Throughout the decades, the company secured endorsement agreements with renowned athletes, including David Beckham and Lionel Messi, further elevating its international profile. adidas has also collaborated with influential designers and brands, notably Stella McCartney, Yohji Yamamoto, and Pharrell Williams, expanding its presence within sportswear and contemporary fashion.
