The adidas Alphatorsion is an advanced running shoe that was released by adidas in 2020. The Alphatorsion comes equipped with adidas' Torsion System for enhanced stability, a Bounce midsole for cushioning and energy return, and a long-lasting rubber outsole for traction. The shoe's key distinguishing feature is a unique 360-degree support system under the midsole, designed to increase flexibility and movement.
About the Brand
adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after splitting from a family business he shared with his brother Rudolf, who went on to establish PUMA. The brand quickly gained recognition with its innovative footwear that helped the West German national team win the 1954 FIFA World Cup, offering better grip and performance on wet, slippery pitches. In the following decades, products like the Stan Smith, originally launched as a tennis shoe in the 1960s, and the Superstar, released in 1969, transitioned into widely-embraced, cultural staples. adidas's innovations, from the 1980s Torsion system to modern advancements like Boost cushioning and Primeknit uppers, demonstrate its commitment to advancing footwear technology and performance-driven design. Through partnerships with athletes like Lionel Messi and collaborations with artists and designers such as Kanye West and Pharrell Williams, adidas continues to be as a global leader in sportswear, combining innovation with lifestyle appeal.
