The adidas AlphaBOUNCE is a running shoe designed by the adidas Running team led by George Robusti. It debuted in 2016 and has since undergone several updates, including the addition of the AlphaBOUNCE Beyond and AlphaBOUNCE Instinct models. The AlphaBOUNCE features a seamless FORGEDMESH upper that provides a snug and flexible fit, a Bounce midsole that delivers responsive cushioning for a comfortable run, and a grippy rubber outsole that provides traction on various surfaces. Reigning Champ, Kith, and Parley for the Oceans are some of the notable brands that have collaborated with adidas on versions of the AlphaBOUNCE.
About the Brand
adidas was founded in 1949 in Herzogenaurach, Germany, by Adolf "Adi" Dassler, who established the company after parting ways with his brother Rudolf, with whom he had previously co-founded a shoe-making business. Initially, adidas specialized in athletic footwear, gaining prominence through innovations that notably contributed to the West German national team's victory in the 1954 FIFA World Cup. Throughout the decades, the company secured endorsement agreements with renowned athletes, including David Beckham and Lionel Messi, further elevating its international profile. adidas has also collaborated with influential designers and brands, notably Stella McCartney, Yohji Yamamoto, and Pharrell Williams, expanding its presence within sportswear and contemporary fashion.
