The Nike Air Max, crafted by Tinker Hatfield, made its debut in 1987, introducing a revolutionary cushioning system that forever altered the trajectory of athletic footwear. Inspired by the inside-out architecture of the Pompidou Centre in Paris, Hatfield created the first-ever visible Air unit, delivering not just exceptional comfort but a design element that was unlike anything seen before. The line expanded to include models like the Air Max 90, 95, and 97, each iteration pushing boundaries of design and technology. Numerous collaborations with high-profile brands and artists, including OFF-WHITE, Supreme, and Travis Scott, have cemented the Air Max's status as a timeless icon in sneaker culture.
Nike Air Max 90
The Nike Air Max 90, designed by Tinker Hatfield, was first introduced to the world in 1990 as the third iteration of the Air Max series. Hatfield, whose innovative vision had already reshaped the sneaker landscape, continued to push boundaries with this release, unveiling a larger, more visible Air unit and vibrant designs that made the shoe an instant hit. The shoe's iconic design, featuring ribbed plastic panels and multiple lacing options, quickly became synonymous with 90s streetwear. Over the years, the Air Max 90 has been reimagined through numerous collaborations with brands like Patta, atmos, and KAWS, adding to the sneaker's storied legacy and securing its place in the annals of sneaker history.
About the Brand
Nike, founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Phil Knight and his coach Bill Bowerman, initially sold running shoes imported from the Japanese brand Onitsuka Tiger before officially becoming Nike in 1971. The company established itself through innovative products such as the waffle-sole running shoe developed by Bowerman and later pioneering Air cushioning technology. Nike significantly expanded its presence by securing high-profile endorsements from renowned athletes like Michael Jordan, whose Air Jordan sneakers became a cornerstone of sneaker culture. Notable collaborations with influential designers and brands such as Virgil Abloh's OFF-White, sacai, and Supreme, have further solidified Nike's position within the spheres of fashion and sports.
