The Nike Air Max, crafted by Tinker Hatfield, made its debut in 1987, introducing a revolutionary cushioning system that forever altered the trajectory of athletic footwear. Inspired by the inside-out architecture of the Pompidou Centre in Paris, Hatfield created the first-ever visible Air unit, delivering not just exceptional comfort but a design element that was unlike anything seen before. The line expanded to include models like the Air Max 90, 95, and 97, each iteration pushing boundaries of design and technology. Numerous collaborations with high-profile brands and artists, including OFF-WHITE, Supreme, and Travis Scott, have cemented the Air Max's status as a timeless icon in sneaker culture.
Nike Air Max 90
The Nike Air Max 90, designed by Tinker Hatfield, was first introduced to the world in 1990 as the third iteration of the Air Max series. Hatfield, whose innovative vision had already reshaped the sneaker landscape, continued to push boundaries with this release, unveiling a larger, more visible Air unit and vibrant designs that made the shoe an instant hit. The shoe's iconic design, featuring ribbed plastic panels and multiple lacing options, quickly became synonymous with 90s streetwear. Over the years, the Air Max 90 has been reimagined through numerous collaborations with brands like Patta, atmos, and KAWS, adding to the sneaker's storied legacy and securing its place in the annals of sneaker history.
About the Brand
Nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of the Nike Cortez running shoe, which combined performance and comfort, and later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. Nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, including Virgil Abloh\'s OFF-WHITE, Dior, and sacai, helping it expand into lifestyle and high fashion markets. These partnerships have established Nike as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish design.
