Stüssy

Stüssy was founded by Shawn Stussy in 1980 in Laguna Beach, California. Originating from the surf culture, Stüssy gained popularity in the 1980s and 90s by incorporating elements from hip-hop, punk, and skate subcultures into its designs. The brand's distinctive logo, originally Shawn Stussy's signature, and products like graphic T-shirts and bucket hats have become streetwear staples. Stüssy's identity lies in its ability to blend high-fashion elements with the casual aesthetic of streetwear, making it a pioneer of the streetwear trend. Over the years, Stüssy has collaborated with a wide array of brands, from Nike to COMME des GARÇONS, reflecting its influence in both the street and high-fashion worlds.