adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after splitting from a shoe-making business he shared with his brother Rudolf, who went on to establish PUMA. The company quickly gained global recognition by aiding West Germany to victory in the 1954 FIFA World Cup with its innovative footwear, which offered better grip and performance on wet, slippery pitches. Throughout the following decades, adidas expanded into apparel and accessories, and continued to develop influential products like the Superstar and groundbreaking technologies like Boost cushioning and Primeknit material. adidas also built its reputation through high-profile endorsements and collaborations, partnering with athletes such as David Beckham and Lionel Messi, as well as influential artists and designers like Pharrell Williams and Stella McCartney. Today, the brand remains a leader in sportswear, combining heritage, innovation, and contemporary style.
