Introduced in 1977, the Vans Old Skool, originally known as "Style 36", marked a significant turning point for the Vans brand. It was the first Vans shoe to feature the iconic "jazz stripe", a leather side stripe designed by co-founder Paul Van Doren, that would come to define the brand's identity. The Old Skool, with its sturdy canvas and suede upper, reinforced toecaps, and signature waffle rubber outsoles, quickly became popular among skateboarders and BMX riders due to its durability and functionality. Over the years, it's grown beyond its roots, with collaborations with brands like BLENDS, Concepts, and UNDERCOVER, transforming it into a globally recognized streetwear staple cherished by diverse subcultures.
About the Brand
Vans, was founded in 1966 by brothers Paul and James Van Doren along with partner Gordon Lee in Anaheim, California. The brand gained popularity through its durable canvas footwear, notably the #44 deck shoe, now known as the Authentic, characterized by its durable canvas upper and rubber waffle-patterned outsole designed for improved grip. Throughout the 1970s and 1980s, Vans expanded its reputation through endorsements with influential skateboarders such as Tony Alva and Steve Caballero, solidifying its position within skateboarding culture. The company has continually fostered its appeal through collaborations with prominent brands and designers including Supreme, Dime, and Comme des Garçons, reinforcing its relevance beyond skateboarding and into broader fashion spheres.
