The New Balance 990 line, now a staple in the New Balance lineup, first debuted in 1982. The original 990 was innovative for its time, featuring a leather and mesh upper and New Balance's proprietary motion-control device for added stability. The shoe's blend of comfort, durability, and understated style has made it popular across various groups, from athletes to fashion enthusiasts to politicians. Over the years, the 990 has evolved through several iterations, each improving on its predecessor's technology while maintaining its iconic design. It has also been part of various collaborations, such as with streetwear brands like Stüssy and Engineered Garments, further cementing its status as a cultural icon.
About the Brand
New Balance was founded in Boston, Massachusetts, in 1906 by William J. Riley, initially specializing in arch supports designed to enhance comfort and foot health. The company expanded into athletic footwear during the 1960s under the leadership of Paul and Eleanor Kidd, introducing innovative models such as the Trackster, notable for its ripple-soled design providing improved traction. Throughout the decades, New Balance has incorporated advanced technologies like ENCAP cushioning and Fresh Foam to support performance, and has secured endorsements from accomplished athletes including Kawhi Leonard. The brand has also collaborated with influential designers and labels such as Aimé Leon Dore, JJJJound, and Salehe Bembury, further establishing its prominence within lifestyle and performance footwear markets.
