The New Balance 990 line, now a staple in the New Balance lineup, first debuted in 1982. The original 990 was innovative for its time, featuring a leather and mesh upper and New Balance's proprietary motion-control device for added stability. The shoe's blend of comfort, durability, and understated style has made it popular across various groups, from athletes to fashion enthusiasts to politicians. Over the years, the 990 has evolved through several iterations, each improving on its predecessor's technology while maintaining its iconic design. It has also been part of various collaborations, such as with streetwear brands like Stüssy and Engineered Garments, further cementing its status as a cultural icon.
About the Brand
New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Rileys observation of chickens balancing on three claws. In the 1960s, New Balance began producing running shoes, leading to the creation of the Trackster, the first running shoe with a ripple sole and coming in varying widths. During the 1970s and 1980s, New Balance released iconic models like the 320 and the 990, known for their high-quality materials, comfort, and performance. In recent years, New Balance has had a resurgence in popularity, partially due to collaborations with designers and fashion labels such as Aimé Leon Dore, Action Bronson, and Stone Island.
