New Balance was founded in Boston, Massachusetts, in 1906 by William J. Riley, initially specializing in arch supports designed to enhance comfort and foot health. The company expanded into athletic footwear during the 1960s under the leadership of Paul and Eleanor Kidd, introducing innovative models such as the Trackster, notable for its ripple-soled design providing improved traction. Throughout the decades, New Balance has incorporated advanced technologies like ENCAP cushioning and Fresh Foam to support performance, and has secured endorsements from accomplished athletes including Kawhi Leonard. The brand has also collaborated with influential designers and labels such as Aimé Leon Dore, JJJJound, and Salehe Bembury, further establishing its prominence within lifestyle and performance footwear markets.
