Introduced by adidas in 1969, the Superstar was originally designed as a low-top basketball shoe. Its most iconic design feature, the rubber shell toe, provided increased protection and durability, transforming basketball footwear. The Superstar saw a resurgence in the '80s and '90s, adopted by hip-hop culture, notably Run-D.M.C., who even penned a song about the shoe. Over the years, adidas Superstar has collaborated with a variety of designers, artists, and brands, such as Dime, BAPE, and Run-D.M.C., continuously updating its look while retaining its classic silhouette. The shoe's versatility and timeless design have firmly cemented its status as a fashion staple and cultural icon.
About the Brand
adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after splitting from a shoe-making business he shared with his brother Rudolf, who went on to establish PUMA. The company quickly gained global recognition by aiding West Germany to victory in the 1954 FIFA World Cup with its innovative footwear, which offered better grip and performance on wet, slippery pitches. Throughout the following decades, adidas expanded into apparel and accessories, and continued to develop influential products like the Superstar and groundbreaking technologies like Boost cushioning and Primeknit material. adidas also built its reputation through high-profile endorsements and collaborations, partnering with athletes such as David Beckham and Lionel Messi, as well as influential artists and designers like Pharrell Williams and Stella McCartney. Today, the brand remains a leader in sportswear, combining heritage, innovation, and contemporary style.
