New Balance Tokyo Design Studio x 574 Toast

New Balance Tokyo Design Studio x 574 - Toast/Team Cream/Bone - MS574TVT
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    Product Details
    Collection(s)
    Product Code
    MS574TVT
    Colourway
    Toast/Team Cream/Bone
    Main Colour
    Brown
    Release Date
    20 Dec 2022
    Collection Details
    New Balance 574
    Debuting in 1988, the New Balance 574 was designed as an advanced running shoe, combining both performance technology and a distinct aesthetic appeal. Notable for its utilitarian design and ENCAP midsole technology for support and durability, the 574 soon transitioned from the running track to the street, becoming a beloved classic of urban style. Its iconic silhouette, featuring a blend of suede and mesh for the upper, has been the core for numerous designs and collaborations over the years. Brands like J.Crew, Stray Rats, and Miu Miu, have collaborated on unique 574 designs, reinforcing the shoe's status as a mainstay in both the running and casual footwear spaces.
    About the Brand
    New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Rileys observation of chickens balancing on three claws. In the 1960s, New Balance began producing running shoes, leading to the creation of the Trackster, the first running shoe with a ripple sole and coming in varying widths. During the 1970s and 1980s, New Balance released iconic models like the 320 and the 990, known for their high-quality materials, comfort, and performance. In recent years, New Balance has had a resurgence in popularity, partially due to collaborations with designers and fashion labels such as Aimé Leon Dore, Action Bronson, and Stone Island.
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